Plum Health Blog
Conversations about Direct Primary Care with a Senior Undergraduate Student at Michigan State
Conversations about Direct Primary Care with a Senior Undergraduate Student at Michigan State
Pre-medical students have a ton of questions about their future and their careers in medicine. As an undergraduate, this can often be a black box - you can see doctors on the other side, but it's hard to look closely at the medical school and residency training processes.
Often times, I'll chat with pre-medical students, medical students, and residents who have insightful questions about medicine and the future of health care in our country. Karan, a Senior Undergraduate student or a pre-medical student at Michigan State University, allowed me to record our conversation and to share it with other pre-medical students like him.
We had a wide ranging conversation as we discuss Direct Primary Care, Plum Health DPC, what inspired me to be a doctor, how to prepare for medical school interviews, and more. Here’s a list of what we touched on during this conversation:
How to scale a direct primary care practice
What does a direct primary care doctor do with their time each day
How a diverse group of doctors can best serve the needs of our communities
Building a team that reflects the needs of our population
Physician burnout and what may be causing physician burnout among doctors
Patient panel sizes in primary care and how they are different between direct primary care and fee-for-service medicine
Price points for direct primary care practices
How direct primary care bridges the gap between Medicaid and private insurance plans
How direct primary care practices can help people across the income spectrum
How direct primary care practices can lower the cost of medical care by preventing emergency room care and urgent care visits
How the Affordable Care Act codified perverse incentives in the health care ecosystem
How the limited free market in the health care space drives up prices in health care
The downsides of having health insurance provided via employment and employment contracts
How we can push towards transparent pricing at a grassroots movement
How has the Coronavirus Pandemic affected Direct Primary Care practices
How can pre-medical students improve their chances of getting into medical school and what kind of activities can help them considering the limited opportunities of shadowing during the Coronavirus pandemic
What inspired Dr. Paul Thomas to go into primary care medicine
How will the health care system change over time, especially in the context of the ongoing Coronavirus Pandemic
The three factors that make a career in medicine fulfilling
The real reason why you should pursue a career in medicine
This conversation was a little bit different than the typical videos that populate my YouTube channel and associated blog, but I think you'll find this information valuable and enjoyable. My goal with this is to uplift the doctor and patient relationship, and help to doctors and patients to find greater understanding of each other, and I think this video helps with this process.
After our conversation, the undergraduate student sent me this note:
"As someone who is extremely excited about going into medicine, the constant messaging to us about how the healthcare system is broken, how as doctors we aren't set up to serve our community, but rather to line the pockets of insurance companies, was very discouraging. It was a breath of fresh air to meet with you to see that there are still doctors who love what they do and are working to help fix a broken system and provide the best care to individuals. " - Karan, Undergraduate Student at Michigan State University
Thanks for reading and watching, and a big thanks to Karan for engaging in this sort of discourse,
- Dr. Paul Thomas, MD of Plum Health DPC
Dr. Raquel Orlich is a Family Physician in Detroit Michigan
Dr. Raquel Orlich is a Family Physician in Detroit Michigan
Dr. Raquel Orlich is a family medicine physician in Detroit, Michigan. She takes care of a broad range of conditions out of her office in Corktown Detroit. She’s building a reputation as an excellent primary care physician and family medicine doctor. One of her patients recently left a glowing review on Google:
I have been a patient at Plum for a little under one year now. Since the moment I was greeted at the door by Chris, I felt very welcomed and comfortable. Changing doctors can sometimes be scary because you hope they have your best interest at heart, but sometimes that doesn't always end up being true. That is not the case with Plum Health. Dr. Raquel is hands down the best Dr. I've ever had (and I've had a lot). She addressed every issue and concern with meticulous solutions. Dr. Paul was also very attentive any time Dr. Raquel was away. What I love most about Plum Health is how you can text or call them at all hours if the matter is urgent or if you have random health questions. They respond in a timely manner, it's awesome. I would recommend Plum Health to every person who does not have access to health insurance. It's the next best thing. OH! Getting your prescriptions at wholesale price saved me a lot of money which was a huge plus!
Raquel Orlich, DO is a Family Medicine Doctor Accepting New Patients
Currently, Dr. Raquel Orlich is accepting new patients at her office in Corktown Detroit. She takes care of people from Detroit and the surrounding communities, including Royal Oak, Ferndale, Southfield, Dearborn, Taylor, Redford, Southgate, Grosse Pointe, and many more.
In the above photo, Dr. Raquel Orlich is using an osteopathic manual medicine technique - she uses her hands to help people with musculoskeletal pain and discomfort. If you’d like to see Dr. Raquel Orlich, you can schedule an appointment with her, here.
START UP TV Show Featuring Plum Health DPC Airing Sunday at 1:30 pm on PBS
START UP TV Show Featuring Plum Health DPC Airing Sunday at 1:30 pm on PBS
Sunday November 15th at 1:30 pm in the Detroit market and Sunday November 22nd nationally, Plum Health DPC will be featured on the START UP TV Show on PBS. They’re focusing on how we’re lowering the cost of healthcare in Detroit and beyond. If you didn’t know, the number one reason for bankruptcy in the US is medical debt. 🏥 💰This is wrong and it needs to be fixed. 🛠
As doctors 🥼 , we took an oath to “first do no harm”, and that oath needs to include financial harm. Join us as we work towards a more just and equitable health care delivery system. 💊 💉
Here’s what they had to say about us:
Dr. Paul Thomas knew what he wanted to do with his life since the age of 17. After completing medical school, residency and a short stint at an urgent care facility, he founded Plum Health. Plum Health offers direct primary care services based on a subscription model. Rather than charge patients for each visit, patients pay a set fee each month, gaining direct access to doctors as needed, including access to wholesale medications, imaging services and lab work. This is a story about disruption, and being the change that you wish to see.
Here’s the description of START UP TV Show from their website:
What does it really take to follow your dreams? Learn from the people who've done it.
Join host Gary Bredow as he travels across America interviewing small business owners to hear their personal stories and find out what it really takes to start a successful business from the ground up. Energetic, inspirational, and educational, START UP is a fast paced series that captures the heart and imagination of anyone who has ever dreamed of starting their own business.
The filming process for this episode took a lot of time, effort, and energy, so we’re grateful to the START UP TV Show team.
Thanks for reading and have a wonderful day,
-Dr. Paul Thomas with Plum Health DPC
Dr. Jamie Qualls uses an osteopathic manual medicine technique for one of our patients. Dr. Jamie Qualls is a board certified family medicine physician who practices out of our Plum Health DPC location in Farmington Hills. You can learn more about Dr. Jamie Qualls, here.
Dr. Raquel Orlich counts out medications, getting ready to dispense them from our in-house pharmacy at our Plum Health DPC location in Corktown, Detroit. Dr. Raquel Orlich is a board certified family physician taking care of patients in our Corktown Location. You can learn more about Dr. Raquel Orlich, here.
Plum Health Takes Care of Patients of All Ages and Stages
Doctors at Plum Health DPC take care of Patients of All Ages and Stages
This week we welcomed the newest member of the Plum Pack, Zaya! 👶 We saw this bundle of joy for her newborn appointment and she was healthy and had a great cry (a sign of vitality).
At Plum Health, we take care of patients of all ages and stages. Our youngest member is now 4 days old and our oldest member is 93 years young 😊
We’re family medicine doctors 🥼 and we’re trained to take care of people as they age and transition through life’s many challenges
Happy birthday Zaya 🎁 🎈 🎂 and here’s to your health!
Thanks for letting us share this moment, and 📸 photo cred to @goodlifedetroit
Patient Ages at Plum Health DPC
At Plum Health, the vast majority of our patients are ages 18 to 39 (55% of our panel) or ages 40 to 64 (32% of our panel). However, we take care of children or pediatric patients ages 0 to 17 (9% of our panel) as well as geriatric patients ages 65 and above (4% of our panel). See below:
At Plum Health, the vast majority of our patients are ages 18 to 39 (55% of our panel) or ages 40 to 64 (32% of our panel). However, we take care of children or pediatric patients ages 0 to 17 (9% of our panel) as well as geriatric patients ages 65 and above (4% of our panel).
If you’d like to sign up to be one of our patients, you can enroll here - all ages welcome!
- Dr. Paul Thomas with Plum Health DPC
Plum Health DPC Featured in the Farmington Voice
Dr. Jamie Qualls of Plum Health DPC in Farmington Hills, Michigan was featured by the Farmington Voice this week. The Farmington Voice is a local paper that covers local news in the Farmington and Farmington Hills communities and Dr. Jamie Qualls and the arrival of her new primary care office therein received some nice coverage:
For a monthly membership fee, Plum Health Direct Primary Care (DPC) offers wholesale prices on medication and deeply discounted fees for x-rays and other tests. In addition, Dr. Jamie Qualls is available to patients anytime by text, email, or phone .
Having completed her residency in June, Qualls said this is the kind of medicine she has always wanted to practice. She chose the office in Civic Center Office Plaza, 25882 Orchard Lake Road, because of the central location and easy access to the freeway.
Here’s a link to the full article.
Dr. Jamie Qualls at her family medicine office in Farmington Hills, Michigan. Dr. Jamie Qualls is a family medicine doctor, using the direct primary care model, and is accepting new patients.
Family Medicine Doctor Accepting New Patients in Farmington Hills Michigan
Dr. Jamie Qualls is a Family Medicine Doctor practicing in Farmington Hills Michigan with Plum Health DPC. She is accepting new patients.
Dr. Jamie Qualls is a family medicine doctor accepting new patients in Farmington Hills, Michigan. She is a Board Certified Family Medicine doctor who completed her residency here in Southeast Michigan at Ascension Providence Hospital. She is a graduate of Michigan State University College of Osteopathic Medicine.
Dr. Jamie Qualls practices full time at the Plum Health DPC office in Farmington Hills, Michigan - the address is 25882 Orchard Lake Road, Suite 200B, Farmington Hills, MI 48336.
As a family medicine physician, Dr. Jamie Qualls has a broad scope of practice. She helps patients manage chronic conditions like diabetes, high blood pressure, depression, anxiety, mood disorders, asthma, COPD, and many more. Dr. Qualls is also proficient in caring for urgent concerns, like urinary tract infections, laceration repairs, ingrown toenails, strep throat, viral gastroenteritis, and others.
Finally, Dr. Qualls excels at integrating plant based nutrition into her care plans to produce optimal health outcomes for her patients. Dr. Qualls can collect blood work in the office to test for cholesterol levels, thyroid disorders, electrolyte imbalances, and kidney or liver disorders. She can also coordinate imaging studies that may be needed to make an accurate diagnosis.
To become a patient of Dr. Qualls, please sign up here.
Plum Health Featured in The Jewish News
Plum Health DPC Featured in The Jewish News
This week, Plum Health DPC was featured in The Jewish News by writer Ben Falik. My favorite excerpts are as follows:
It’s simpler to describe how direct primary care works than how — let me count the ways — traditional fee-for-service, even with “good” insurance, does not:
I am a member of Plum Health Direct Primary Care. Membership costs $49 a month. Raquel Orlich is my doctor.
I guess she’s other people’s doctor too. But I can call, email or text (from my $50/month phone) Dr. Orlich anytime I’m having an issue and, if she can’t solve it remotely, she can always see me that day or the following.
At one point, there were some balloons celebrating Dr. Orlich’s 300th patient. Ultimately, she’ll have around 500. That seems like a lot, I thought, especially compared to my prior impression that I was her only patient.
The writer, Ben Falik, discusses when his daughter got a splinter in her finger and she was brought to our Plum Health DPC office for care:
Phoebe got a splinter in her finger recently. We texted “Dr. Raquel.” She wrote me right back with her availability. I brought Phoebe to the office at Michigan and Trumbull. Free street parking. Splinter gone. Respectable Band-Aid selection. No charge. And now Phoebe wants to be either a doctor or Great Dane when she grows up.
Dr. Raquel Orlich removes a splinter within 24 hours of being notified of said splinter.
Thanks for reading and have a wonderful day,
-Dr. Paul Thomas with Plum Health DPC
Dr. Jamie Qualls is a Family Medicine Doctor Accepting New Patients in Farmington Hills
Dr. Jamie Qualls is a Family Medicine Doctor Accepting New Patients in Farmington Hills, Michigan
Dr. Jamie Qualls has joined the team at Plum Health DPC. She is accepting new patients at our new location in Farmington Hills, Michigan. Dr. Jamie Qualls is trained in Family Medicine and she takes care of patients of all ages and stages, from birth to children, from adolescence to adulthood, from older adults to the elderly. She focuses on using plant-based nutrition to help her patients heal themselves by using food as medicine.
Thanks for reading and have a wonderful day,
-Dr. Paul Thomas MD
Paul Thomas MD Publishes Startup DPC: How to Start and Grow Your Direct Primary Care Practice
Dr. Paul Thomas of Plum Health DPC Publishes a New Book
I am proud and excited to announce that my new book, Startup DPC: How to Start and Grow Your Direct Primary Care Practice has officially been published! And it is currently the #1 new release in Amazon’s Family Practice Medicine category!
Why This Book on Direct Primary Care Was Written?
I wrote this book for so many reasons - to begin with, starting and growing a Direct Primary Care practice has changed my life. I’ve been able to serve people in my community with a high-value family medicine service, I’ve been able to advocate for causes that I feel passionate about, and I’ve been able to be creative in my approach to solving people’s healthcare challenges. In short, I’ve been able to become the doctor I’m meant to be.
I’ve also learned a ton from my colleagues in the direct primary care movement, and I wanted to give back in a tangible way. So, I took all of my learnings, all of my knowledge and wisdom that I’ve gained over the past four years and put those lessons into this book. I’ve had a lot of victories, but I’ve also made a ton of mistakes and I’ve had my share of failures - I wanted to share about the spectrum of success and failure and give my primary care colleagues as many advantages as possible when they set out to do this kind of work.
What The Direct Primary Care Doctors Have Said About Startup DPC
"I have followed Dr. Paul Thomas' career since he started Plum Health DPC in 2016. His ability to integrate podcasts, blogs, and media appearances within his brand is incredible. Dr. Paul presents direct primary care to physicians in a digestible, seamless format that has solidified his position as a DPC influencer across the country. His branding and marketing techniques are top notch, and I can't wait to see what creative ideas he formulates in the future. Dr. Paul is truly a rising star in the DPC movement."
- Dr. James Pinckney II, CEO & Founder Diamond Physicians
"Starting your own direct primary care practice can be a stressful and confusing endeavor. Dr. Paul Thomas does an excellent job alleviating much of that stress and confusion in this detailed, engaging account of starting a successful, thriving practice. If you have ever wondered whether direct primary care might be for you, do yourself a favor and read this book before making that decision - I bet you'll find it less intimidating than you expect."
- Tiffany Leonard, MD, FAAFP, Owner and Physician of Deer View Family Medicine
"Dr. Paul Thomas does it again! An easy to understand and implement guide to making your DPC practice as successful as it can be!"
- Eleanor Host, MD, Whole Family Direct Care
"Dr. Paul's content is simultaneously engaging and thorough, filling a void in the literature up until this point. His latest book is pioneering in its ability to walk someone through the process of starting a direct primary care practice from a to z, hitting on all of the most salient points and leaving nothing to the imagination."
- Phil Hellman, MD, Paradox Health
"Dr. Thomas' experience with personal branding is extremely helpful to budding direct primary care physicians. In this book, he walks you through the important steps, from creating a logo to engaging with local media and then using social media to market your practice. You really can't find this hands-on, real-life advice anywhere else. I wish his book had been in print when I opened my direct care practice in 2018!"
- Aleea Gupta, MD, Family First Direct Primary Care
"Dr. Thomas has been a huge inspiration to me as a new DPC doctor!His first book was an excellent introduction to the model, but this book really dives deep into the nuts and bolts of how to start and market your practice.As doctors we are not educated on how to run a business, but this guide answered all my questions and makes this scary process feel manageable!"
- Rebecca Berens, MD, Vida Family Medicine PLLC
"Dr. Paul is an influential thought leader of the direct primary care movement. His efforts to advocate for the doctor-patient relationship and assist his colleagues in navigating to the direct primary care model are exemplary."
- Dan Schaefer, M.D. Family physician, Owner and founder of Whole Health Family Medicine Clinic.
Startup DPC Book Description
We all know that our current healthcare system is broken, especially for primary care doctors and their patients. Primary care physicians have to see more and more patients in less and less time in order to keep up with declining reimbursement from insurance companies. This leads to rushed office visits, missed opportunities for genuine connections between doctors and their patients, frustrated patients, and burned out doctors. But it doesn't have to be this way.
Direct primary care offers a real opportunity at a fulfilling practice of medicine. It’s a golden opportunity to restructure your time, build the practice of your dreams, and spend your best hours taking care of patients and prioritizing your family life, rather than wasting time as a data entry clerk for an insurance company. In short, direct primary care gives you the opportunity to become the doctor that you're meant to be.
But how do you get this done? How do you go from a less-than-fulfilled doctor in the dysfunctional fee-for-service system to an empowered, entrepreneurial direct primary care physician capable of starting their own successful DPC practice?
The answers you're seeking are in this book!
My name is Dr. Paul Thomas, and I'm a Board Certified Family Medicine Doctor - I launched my own direct primary care practice straight out of residency in Southwest Detroit with over $100,000 in student loan debt. In my first month of practice, I had 7 patients. A few years later, we have over 700 patients, and I've hired a medical assistant and a second family doctor to help me manage the growing demand for our services.
I was named the entrepreneur of the year in 2018 by the Detroit Vanguard Awards, I gave a TEDxDetroit talk on direct primary care, and I've been featured in the Detroit Free Press, Reason Magazine, CBS Radio, Detroit's ABC affiliate WXYZ, Detroit's NBC affiliate WDIV, and Crain's Detroit Business. I've also been a speaker multiple times at the American Academy of Family Physicians (AAFP) DPC Summit, the Direct Primary Care Nuts and Bolts Conference, and the Hint Health DPC Summit.
In this book, I'm going to teach you everything I know about direct primary care and about starting a successful direct primary care practice. Here's a smattering of the topics that we'll cover:
- How to have the right mindset to be successful in your direct primary care journey
- How to become the doctor you're meant to be
- What a typical day looks like for a direct primary care doctor
- How to finance your direct primary care startup
- How to raise money for your DPC practice
- How to overcome a lack of business training in medical school and residency
- How to construct the perfect timeline for starting your DPC practice
- How to write a business plan for your direct primary care clinic
- How to start a direct primary care practice straight out of residency
- How to convert an existing fee-for-service clinic to a direct primary care practice while remaining profitable
- What's the difference between direct primary care and concierge medicine
- How to hire a second doctor for your DPC practice
- How to find a profitable location for your DPC practice
- How to negotiate a lease deal for your medical practice
- How to build out the medical office of your dreams
- How to attract patients to your direct primary care practice
- How to brand your practice so you stand out in your marketplace
- How to build your personal brand to grow your direct primary care practice
And so much more!
By picking up this book, you may be taking your first step in starting your direct primary care practice, or you may be taking the next big leap in growing your direct primary care practice. I know that whoever you are, and whichever stage you're at in your DPC journey, this book will inspire you and demonstrate in concrete methods how you can be even more successful.
Here's to your success in the growing DPC movement!
- Dr. Paul Thomas with Plum Health DPC
Detroit Doctors Cut the Ribbon on a New Corktown Office with Mayor Duggan
Plum Health DPC Cuts the Ribbon on Corktown Office with Mayor Duggan
DETROIT (Dec. 14, 2019) – On Thursday, the Detroit Economic Growth Corporation (DEGC), Mayor Mike Duggan and community members of Corktown joined Motor City Match (MCM) awardee Dr. Paul Thomas at a ribbon-cutting ceremony to celebrate the opening of his Direct Primary Care practice, Plum Health DPC.
The Ribbon is Cut with Mayor Mike Duggan, Paul Thomas, MD, Raquel Orlich, DO, and Chris Lake, medical assistant at Plum Health DPC in Corktown, Detroit.
Photo Credit to Nadir Ali at https://www.3andathird.com/
Plum Health DPC has expanded its presence in Detroit, moving into a new 1,700 square foot retail space at The Corner - a mixed-use development on the site of the former Tiger Stadium at Michigan Avenue and Trumbull.
The health care office, previously located in Southwest Detroit, moved to Corktown after a significant increase in demand for Plum Health’s innovative services. The new location in Corktown allows for a much larger, more tailored, and community-oriented space with easy access for patients.
Mayor Mike Duggan speaks about Plum Health DPC and the importance of primary care services in Detroit with Paul Thomas, MD and Raquel Orlich, DO.
Photo Credit to Nadir Ali at https://www.3andathird.com/
“It is crucial for Detroit residents to have access to healthcare facilities in their communities without having to travel outside of the City,” said Duggan. “We are thankful to Dr. Thomas for his commitment to the wellness of Corktown and nearby residents. I’d like to encourage more health care providers to open throughout the City so that Detroiter’s are able to receive the medical services they so richly deserve.”
Wayne State University School of Medicine alumnus, Clinical Assistant Professor, and Plum Health DPC owner Dr. Paul Thomas started his business as a house-call only practice in 2016, recognizing the need for affordable and accessible healthcare in Detroit. His physical practice began in a one-room office located inside the Detroit School of Digital Technology, at the former Third Precinct police station in Southwest Detroit. At peak capacity in the old location, Dr. Thomas and his team were serving roughly 500 patients.
“We believe that health care should be affordable and accessible for everyone, and we are very grateful to our many community partners for assisting us in expanding our services, and therefore access to vital primary care resources,” said Dr. Thomas. “First we need to thank our patients for trusting us with their health care. Next, we need to thank Mayor Mike Duggan, the Motor City Match Program, the DEGC, Quicken Loans Demo Day, TechTown’s Retail Boot Camp, and the Build Institute. So many people and organizations have helped us get to where we are today.”
Today, Plum Health DPC has expanded to a team of two physicians, adding Dr. Raquel Orlich, a graduate of Michigan State University College of Osteopathic Medicine, to the practice in July 2019. The two physicians and a newly-hired medical assistant currently serve 600 patients out of the Corktown office.
Dr. Raquel Orlich greets Mayor Mike Duggan at Plum Health DPC in Corktown, Detroit. Paul Thomas, MD and other members of the Detroit business community look on.
Photo Credit Shawn Lee at https://www.shawnleestudios.com/
The expansion also enables Plum Health to add a third physician to their team in the future, providing the center with the means to serve more than 1,500 patients in Detroit and beyond. It’s convenient location in the growing and bustling Corktown neighborhood and its low-cost membership model are further addressing Detroit’s primary care shortage.
"From the first moment I met Dr. Thomas I knew his business reflected the genuine values of the Corktown community as well as our efforts to embrace small, local, innovative, Detroit businesses," said Eric Larson, President/CEO of Larson Realty Group. "I am thrilled to welcome Plum Health to The Corner."
Plum Health’s move to Corktown and the build-out for their new space was supported by a $50,000 grant from Motor City Match and a $50,000 award from Quicken Loans Detroit Demo Day. Plum Health has also received technical support from TechTown and Build Institute.
“Quicken Loans Detroit Demo Day exists to bring capital and exposure to businesses in Detroit – especially those with innovative products or services that are creating amenities and jobs in the city. Seeing Plum Health deploy that capital to scale their operations and serve more patients is exactly the kind of outcome we hope for,” said Lauren Hoffman, Director of Entrepreneurship, Quicken Loans Community Fund.
Plum Health DPC uses a membership model for healthcare, charging patients a monthly fee, and billing them directly for specific services. Dr. Thomas said that by eliminating insurance claims for primary care services, he can offer his patients an up to 90 percent reduction in costs. For example, while a hospital might charge $3,000 for an MRI, Dr. Thomas charges only $297 for the same service. A $150 Comprehensive Metabolic Panel costs $6 at Plum Health; a $10 pharmacy charge for blood pressure medication is only $0.36 for patients there.
“Winning an MCM space and cash award allowed Dr. Thomas to build a world-class primary care office in an underserved neighborhood,” said Batton. “With high local demand for the professional health services Plum Health provides, this business is positioned for success and future growth. MCM is pleased to support business owners like Dr. Thomas who are committed to Detroit’s residents and neighborhoods that are providing the type of services that create long-term stability in communities.”
Plum Health’s new location at 1620 Michigan Avenue serves patients of all ages from 9am to 5pm, Monday through Friday. Those interested in the innovative subscription service, a full list of included procedures, and pricing can find more information here.
Dr. Paul Thomas addresses the media at the Plum Health DPC family medicine office in Corktown, Detroit.
Photo Credit Shawn Lee at https://www.shawnleestudios.com/
Media Contact:
Paul Thomas, MD | 313.444.5630 | paul@plumhealthdpc.com
Plum Health DPC, 1620 Michigan Ave, Suite 125, Detroit, MI 48216
About Plum Health DPC
Plum Health DPC is a Direct Primary Care service that is the first of its kind in Detroit and Wayne County. The family medicine service has a mission of delivering affordable, accessible health care in Detroit and beyond. This is achieved through on-time appointments, same-day/next-day appointments guaranteed, and 50- to 90-percent savings on procedures, medications, labs and imaging services. Plum Health DPC is located at 1620 Michigan Ave., Suite 125, Detroit, MI 48216. The hours are Monday through Friday, 9:00 a.m. to 5:00 p.m. To learn more, visit www.plumhealthdpc.com or call 313.444.5630.
About Paul Thomas, MD
Dr. Paul Thomas is a board-certified family medicine physician practicing in Corktown Detroit. His practice is Plum Health DPC, a Direct Primary Care service that is the first of its kind in Detroit and Wayne County. His mission is to deliver affordable, accessible health care services in Detroit and beyond. He has been featured on WDIV-TV Channel 4, WXYZ Channel 7, Crain's Detroit Business and CBS Radio. He has been a speaker at TEDxDetroit. He is a graduate of Wayne State University School of Medicine and now a Clinical Assistant Professor. Finally, he is an author of the book Direct Primary Care: The Cure for Our Broken Healthcare System.
About Raquel Orlich, DO
Dr. Raquel Orlich, DO is a board certified family physician. She is excited to join the mission of bringing affordable and accessible health care to Detroit. She is passionate about quality patient-centered care and establishing strong doctor-patient relationships. Her clinical interests include osteopathic manipulative medicine for chronic musculoskeletal issues, women’s health, and preventative health. She is a graduate of Michigan State University College of Osteopathic Medicine and completed her residency training at Ascension Macomb-Oakland Hospital.
About Direct Primary Care
The direct primary care (DPC) model gives family physicians a meaningful alternative to fee-for-service insurance billing, typically by charging patients a monthly, quarterly, or annual fee (i.e., a retainer) that covers all or most primary care services including clinical, laboratory, and consultative services, and care coordination and comprehensive care management. Because some services are not covered by a retainer, DPC practices often suggest that patients acquire a high-deductible wraparound policy to cover emergencies.
Direct primary care benefits patients by providing substantial savings and a greater degree of access to, and time with, physicians. Taken from the American Academy of Family Physicians website: https://www.aafp.org/practice-management/payment/dpc.htm
About Motor City Match
Motor City Match is a unique partnership between the City of Detroit, DEGC, the Economic Development Corporation of the City of Detroit (EDC) and the U.S. Department of Housing and Urban Development (HUD). Through 16 rounds, the program has granted $7.75 million in cash awards and leveraged a total investment of $42 million in Detroit neighborhoods. MCM also awards support in space, business plan, design and building categories. Competitive financial assistance is supported by a broad partnership of Southeast Michigan community development financial institutions and corporations. Detroit Economic Growth Corporation (DEGC) is a non-profit organization that serves as the lead implementing agency for business retention, attraction and economic development initiatives in Detroit.
Dr. Paul Thomas of Plum Health Featured on Sound Financial Bites
This week, we were featured on Sound Financial Bites. The topic was wide ranging, and it was great to be featured on this podcast. The producers of Sound Financial Bites, Paul Adams and Cory Shepherd, wrote a fantastic summary of our conversation, here:
EPISODE SUMMARY
This episode of the Sound Financial Bites Podcast tackles a topic that is central to our financial and physical wellbeing: healthcare. Paul Adams and Cory Shepherd welcome primary care physician Dr. Paul Thomas to discuss his practice, Plum Health, and the innovative strides he is making in the healthcare industry. Dr. Paul’s mission is to make healthcare accessible to those who cannot afford it and those who are fed up with the time, energy and money spent on traditional methods.
WHAT WAS COVERED
01:24 – Introducing today’s guest, Dr. Paul Thomas
02:38 – Dr. Paul defines the term direct primary care
03:18 – Concierge medicine
04:59 – How Dr. Paul’s business model makes money
06:39 – The huge markup on healthcare services
09:49 – The amount of patients a typical primary care physician has
11:26 – The pricing model that Dr. Paul utilizes
13:32 – Dr. Paul talks about the incredible growth of his practice, Plum Health
15:53 – Dr. Paul’s vision for the next five years of his practice
19:25 – Cosmetic surgery and Lasik
20:43 – Paul interrupts the podcast to provide the audience with a special offer
21:52 – The distinction between health insurance and healthcare
22:42 – Making healthcare accessible to those who cannot afford it
24:49 – The high-income earning patients that Dr. Paul also serves
26:28 – How Dr. Paul’s practice remains profitable
29:45 – The value of primary care
34:04 – The convenience factor
34:36 – Paul invites the audience to submit questions for Dr. Paul that he will answer in the next episode he joins
35:58 – Cory thanks Dr. Paul for joining Sound Financial Bites
TWEETABLES
“If you make greater than sixteen thousand dollars, you are disqualified from Medicaid services.”
LINKS
Sound Financial Group on Facebook - @SoundFinancialGroup
Sound Financial Group on LinkedIn
Dr. Paul Thomas Book - Direct Primary Care: The Cure for Our Broken Healthcare System
Thinking about Direct Primary Care, if you’re able to integrate our service with the right insurance product, there could be tremendous savings for you, your family, or your business. In short, part of my job is to protect you from insurance companies, big lab companies, and hospital systems that will overcharge you for your routine primary care services.
Thanks for reading and listening, and have a great day,
-Dr. Paul Thomas with Plum Health DPC
Here’s the promo image from Sound Financial Bites for the podcast on Healthcare vs Health Insurance featuring Dr. Paul Thomas of Plum Health DPC.
Top Rated Family Doctor in Detroit
Top Rated Family Doctor in Detroit
This week, we received a nice email and letter from a company called “Top Rated” and they related that we were a Top Rated Family Doctor in Detroit. This review company, called Top Rated, accumulated all of our positive reviews online and published them on their website:
This review company, called Top Rated, accumulated all of our positive reviews online and published them on their website.
In fact, because of our high number of reviews, we were in the top 10 in this category, coming in at number 4:
Plum Health DPC is a Top Rated Family Doctor and Primary Care office in Detroit, based on the above review site.
Reflecting on this, I’m proud to provide an excellent service to our members at Plum Health and to the greater community. We really focus on going above and beyond for our patients, listening fully to their concerns, and doing whatever we can to guide them to better health and wellness. We are pleased that our reviews online reflect this ethos.
Thanks for reading, and have a wonderful day,
-Dr. Paul Thomas with Plum Health DPC
Last month, we were up to 49 Five Star reviews on Google, which is a great feeling. It validates the work that we do - people come away from our practice knowing that service is valuable and wanting to share that knowledge with other people.
This week, we crossed a threshold and received 50 Five Star reviews on Google!
Plum Health featured in Excelerate America's Tenacity Tales
This week we were featured in Excelerate America’s Tenacity Tales! Here’s what they said about us:
Imagine being able to access your doctor anytime by phone, text or email. And knowing that you can get in to see him or her that very day, or within 24 hours at the longest.
Well Dr. Paul Thomas and Plum Health DPC is making this revolutionary possibility a reality for hundreds of Metro Detroit, Michigan-based patients.
The concept is specifically called Direct Primary Care. It's a completely new healthcare movement, one that's so different than the system most people are used to that Dr. Paul was compelled to write a book about it.
He's also constantly invited to speak about it at large conferences and galas, and was even invited to the White House earlier this month as a guest of Health and Human Services Secretary Alex Azar.
Read more about Dr. Paul's incredible entrepreneurial journey in an all-new healthcare space.
What’s the obstacle that you’ve overcome that you’re most proud of?
This has been a big year!
Publishing the book, "Direct Primary Care: The Cure for Our Broken Healthcare System", has been a big accomplishment for me.
It was not difficult to write the book, but having the intentionality to move the book from a completed word document on my desktop computer to a physical product that you can buy on Amazon has been challenging, with several small obstacles to overcome week by week and month by month.
I guess it's a good metaphor for being in business—It's not hard to have a great idea, but it is difficult to have the consistency, grit, and intentionality to advance that idea every day and every week towards your stated goals.
Additionally, I'm proud of signing a lease to grow into a larger space. Our practice has grown from zero patients two years ago to over 425 patients today, so we will need a larger office to accommodate the diverse needs of our patients.
The process of signing a lease, designing an office space, and working with several different professionals to get the job done has been challenging.
What do you know now that you wish you’d known then?
Experience is the greatest teacher, and I've made several mistakes along the way.
My biggest mistake by far has been undervaluing my time and talents. I recently finished reading "Entrepreneurial You" by Dorie Clark and it talks about having the courage to charge for your services, including during speaking engagements.
I'm glad to have asked for payments for past speaking gigs, and I need to be better at valuing my time and talents with future consulting gigs and speaking engagements.
What’s your best advice to other small business owners?
If you're waiting for the perfect time to start, that moment when you feel ready, you'll never start.
One quote to reinforce this is from Hugh Laurie, the actor who played “House MD”. His nugget of wisdom is as follows: “It’s a terrible thing, I think, in life to wait until you’re ready. I have this feeling now that actually no one is ever ready to do anything. There is almost no such thing as ready. There is only now. And you may as well do it now. Generally speaking, now is as good a time as any."
Fortunately I had a really compelling reason to start my business, otherwise I may still be dragging my feet about the perfect time to launch. Anyways, a community member signed up online, before I was ready to start. He called me on a Tuesday saying "I just took my last antidepressant, so I need you to be my doctor now." That day, I ordered $100-worth of medications, including the antidepressant that he needed. The next day, I received the medications and made the house call to his rental.
All I had was my doctor's bag, my stethoscope, a blood pressure cuff, oximeter, my laptop, and the medications he needed, but I was able to meet a previously unmet need at an affordable price for this person.
So, my advice is to stop waiting and do the thing. Done is better than perfect.
What’s a typical day like for you?
I typically wake up and go for a run to get my mind and my body ready for the day. Then I make coffee and have breakfast.
Most days, I work in the office 9am - 5pm, sometimes 8am to 6pm or later depending on what needs to be done for which patients. A lot of my patients are working class folks, so they will need appointments outside of their typical eight hour shift and I do my best to accommodate them and deliver an excellent level of service.
I typically see 5-10 patients each day, and use my downtime to write blog posts, work on big projects, follow up on lab results or imaging results, order more medications, and leverage my social media channels to reach more customers.
For a solo entrepreneur, I catch myself spending too much time working on the minutia of the business rather than setting big goals for the business, i.e. working in the business rather than working on the business. Anyways, I'm looking forward to scaling up and adding another doctor so that I can focus more time on the big goals.
What’s next for Plum Health DPC?
Great segue (can we use bad jokes?).
I've mentioned before, but I just signed a lease for a 1,700 square foot space because we're reaching capacity in our small, one room office and I'm looking to grow both in space and in personnel.
My mission is to serve more of the Detroit community and Southeast Michigan with affordable and accessible health care services, so I am leveraging the tools I have available to meet these needs.
Look out for big things in 2019 from Plum Health DPC!
Plum Health at Crain's Detroit Homecoming
Last week we attended Detroit homecoming at the Lexus velodrome sponsored by Crain’s Detroit. It was an event that brought together small business owners in Detroit and members of the Detroit expat community.
First of all, the Lexus velodrome is a really cool and exciting venue! It is a four lane track and there were cyclists racing at certain points of the event which was cool to see. In the middle of the track was a spectator spot with a bar and meeting areas for the small business owners, journalists, and members of the expat community to enjoy. Around the track there was booths for small businesses to set up and that is where we has the opportunity to interact with each other and the expats.
For me it was great to see the Detroit expats getting excited about small business and the growing entrepreneurial community in the city and it was nice to have some of them lend their expertise, knowledge, and insights during the event
The evening programming/after party was held at the Corner where they had a live band and an opportunity to get onto the historic Tiger’s stadium surface and hit some dingers!
In closing this was another fantastic event and a sign of the momentum in the Detroit entrepreneurial ecosystem.
Thanks for reading, and have a wonderful day,
-Dr. Paul Thomas with Plum Health DPC
Dr. Paul Thomas, MD of Plum Health DPC at the Crain’s Detroit Homecoming Event at the Lexus Velodrome in Detroit, Michigan.
Plum Health Wins Detroit Demo Day 2018
Last night, Plum Health DPC won the Detroit Demo Day 2018 prize for $50,000 in the "Start" category! This was an amazing experience from start to finish - the level of professionalism on the Demo Day team is unrivaled.
It was an honor to even be selected for the pitch competition, but then to have a team of professionals help me hone the pitch, and a team of people create such an amazing event to showcase small businesses in Detroit was truly incredible. Thank you to these folks at Quicken and at the Music Hall!
I was blown away by the amount of people who came out to support entrepreneurship in Detroit, the Music Hall auditorium was packed with cheering family members, friends, business associates, investors and enthusiasts - this is truly a special moment in Detroit for entrepreneurs and small business owners.
Additionally, I have so much love for all of the presenters and Detroit entrepreneurs who stood tall and pitched their unique businesses, whether or not they walked away with prize money. They are all worthy of your support as they've worked tirelessly to even get onto this stage - House of Pure Vin, Michigan Farm to Freezer, Rebel Nell, Accelerate Kid, Building Hugger, Cynt-Sational Popcorn, Detroit Denim, Tait Design, The Ten Nail Bar, Bloomscape, Lush Yummies, Reilly Craft Creamery, Fangage, and Yum Village.
Now that we've won, we plan on growing into a larger space, hiring another doctor, and serving more people in our community. This is just the beginning.
Here's our winning pitch (time 1:11:23):
And here's the announcement for the $50,000 prize (time 2:13:20):
If you're ready to start your journey to better health with Plum Health, you can enroll online here, or call 313.444.5630.
Thanks so much for reading, and have a wonderful day!
- Dr. Paul Thomas, MD with Plum Health DPC, delivering affordable, accessible health care in Detroit and beyond.
Screenshot from Quicken Loans Detroit Demo Day video - winners from the "Start" category including Justin Mast of Bloomscape with a $75,000 prize, Paul Thomas MD of Plum Health DPC with a $50,000 prize, James Chapman (host), Jennifer Lyle of Lush Yummies Pie Co with the $25,000 People's Choice Award and the $100,000 prize, Ron Bartell of Kuzzo's Chicken and Waffles and former Detroit Lion (judge), and Janelle Bechdol of The Hall Pass Tour (host). Judges not pictured here are Anne Sempowski Ward a Detroit native and CEO of CURiO brands and Charles Adler the Co-founder of Kickstarter.
Above are photos from my friend and fellow Detroit Entrepreneur Fares Ksebati and below is a video from my friend and entrepreneur, Andrew Koper. Fares and Andrew, thank you for capturing these moments of the pitch and thanks for being there!
Detroit Businesses are Humming in the Motor City, via Inc.com
This week, Inc.com released a video in collaboration with Fiverr. It featured Detroit businesses, including Shinola, Excelerate America, and Plum Health DPC! They had this to say about the video:
Detroit's entrepreneurial scene is exploding with companies who are growing for good. Which is why this rejuvenating city was the perfect stop on our Doers Across America tour. The energy, vibrancy, and warmth was always present when meeting the incredible Detroit entrepreneurial community. There was so much to celebrate and learn from these resilient doers, and by the end of our time there, it was clear why Detroit is the embodiment of the “comeback kid.”
You can find the full video, here, or in the YouTube link below:
Yes! Detroit's entrepreneurial scene is thriving and I was happy to be a part of this feature! The crew did a marvelous job filming and editing this piece on a tight time schedule - they brought a high degree of professionalism and the video is informative and interesting.
It's an exciting time to be an entrepreneur in Detroit - there is indeed a ton of energy, excitement and attention paid to this community of growing businesses. However, I would like to acknowledge all of those that make up the Detroit small business ecosystem that weren't featured in this video. I know that I would not be successful were it not for the thriving scene that I have immersed myself in.
I'm hinting at a greater point here, which is best illustrated in an article by Ron Fournier, published in Crain's Detroit Business from October 2017: "Amid Detroit's post-bankruptcy resurgence, the money and attention heaped upon startups in downtown and Midtown threatens to overshadow long-running businesses in Detroit's neighborhoods. That startups are often run by young, white Detroit transplants arriving at the crest of an economic wave and "been-ups" are often owned by minorities who struggled through the worst of times feeds a "two-Detroits" narrative."
So, to all of those 'start-ups' and 'been-ups' in the community, thank you! Let's keep working together to make Detroit beautiful and prosperous!
- Dr. Paul Thomas with Plum Health DPC
One of the screen shots from the Inc.com and Fiverr video featuring Plum Health DPC
Another still shot from the Fiverr and Inc.com collaboration video!
These Mobile Businesses are Changing the Game in Detroit
Running a successful business is tough. Running a successful mobile business can be even more difficult! This week, I participated in a panel discussion that took a deep dive into what it takes to run a successful mobile business in Detroit.
The panel was a part of Build Institute's Open City series, and featured four business owners: Lisa Waud of Pot and Box, Alleah Webb of Drifter Coffee, Ebony Rutherford of Trish's Garage, and Paul Thomas, MD (that's me!) of Plum Health DPC. The panel was expertly moderated by Sarah Donnelly of TechTown Detroit.
Build Institute's Open City Panel, featuring Ebony Rutherford, Alleah Webb, Paul Thomas MD, and Lisa Waud. The panel was moderated by Sarah Donnelly. The event was hosted by Build Institute's Christianne Malone.
Ebony Rutherford of Trish's Garage talked about the choosing the right events to attend, citing that it's easy to lose money by purchasing table space at a poorly attended event. However, turning lemons into lemonade, she would take that time at a slower event to work on her social media production and marketing.
Alleah Webb of Drifter Coffee has built a successful business around an Instagram-able/Pinterest-able mobile coffee house. Her business is among the most unique in Detroit, creating a mobile coffee experience for her audience.
Alleah often participates in public events, like Noel Night, Open Streets Detroit, and MoPop Detroit, and she has also found success by catering to private events, like weddings. This all makes for an interesting story, and Drifter Coffee has gotten some great traditional media exposure, as in this Hour Detroit article.
Lisa Waud of Pot and Box also created a ton of buzz from not only having a mobile flower shop, but also by creating The Flower House Detroit. In the panel, she talked about the pros and cons of operating out of a truck that can have adverse effects on their inventory. For example, when it's 90 degrees outside, the flowers can wilt in less than 3 hours if they are in the truck.
As a business person conscious of profit and loss, she is considering the costs and benefits of continuing the flower truck operation. It's expensive to have insurance for a mobile business and it takes a lot of energy and staffing costs to operate successfully.
Build Institute's Open City Detroit event, held at the Atwater Brewery, 237 Joseph Campau Ave, Detroit, MI.
This was an important point in the conversation! Is a pop-up business/mobile business the end goal or a means to an end? Sometimes, a mobile or pop-up business can lead to a permanent brick-and-mortar establishment. On the other hand, some entrepreneurs prefer the mobile/pop-up business model as it can greatly reduce overhead costs.
For me, having a mobile offering in the first few months of our operation of Plum Health allowed us to operate with a low overhead while building momentum. The goal was to engage enough customers to justify leasing out an office space. Once we had enough momentum, we were able to lease out our office and build from there.
At Plum Health, we still offer house calls to our members, but now there is an added cost to these house calls, whereas house calls were standard in the first 2 months of operation.
All in all, this was a great panel, and I learned a great deal from my fellow panelists and from the moderator, Sarah Donnelly. To the folks at Build Institute, thanks for the invite! And I'm looking forward to the next season of Open City!
- Dr. Paul Thomas with Plum Health DPC
Hatch Detroit 2017 Application
Today, we submitted our application for Hatch Detroit 2017. Our company is called Plum Health DPC and we deliver affordable, accessible healthcare services in Detroit. We offer street level, neighborhood-based medicine in a city with very few primary care medical resources. There are roughly 50 - 100 primary care doctors in a city of 683,000 people, or roughly 1 doctor for every 6,000 - 12,000 Detroit residents.
This lack of access to primary care has a net negative effect on the city. Medical problems go untreated, worsening the burden of disease in the city for all maladies from diabetes, to high blood pressure, and cancer. Residents who cannot get in to see Detroit-based doctors must drive to the suburbs for services, causing inconvenience and costing the city in terms of tax revenue.
The Hatch Detroit 2017 grant is an opportunity for $50,000 in cash, along with support services ranging from legal to accounting, and beyond. With this $50,000, we would be able to hire a second doctor as soon as possible. This has an immediate benefit for the community in that we can get another doctor in Detroit to provide holistic and comprehensive primary care services.
We believe that primary care services are invaluable for a community, especially in a City like Detroit. The type and amount of value that we give to the community will exceed the initial investment from this grant competition, should we be so fortunate as to be considered for the prize.
In effect, this $50,000 yields immediate impact. First, the Detroit community gets a desperately-needed primary care doctor in a street-level, community-facing medical practice. More screening tests are ordered, more colon, lung, prostate and breast cancer cases are caught early. More diabetic and hypertensive patients have their blood sugar and blood pressures controlled, resulting in lower heart attack and stroke rates in the years ahead.
I know it's not super sexy! But it is vital for a functioning city and truly revitalized neighborhoods. In keeping with the Mayor's vision of 20 minute neighborhoods, having a neighborhood family medicine doctor can only serve to strengthen Detroit's neighborhoods and the future of Detroit in general.
Thank you for reading and for watching,
Dr. Paul Thomas with Plum Health in Detroit, Michigan
Detroit Startup Week 2017
Detroit Startup Week 2017 will begin on Monday May 22nd!!! It's going to be a great week of stories, panels, and information sessions about starting businesses, large and small. It will also provide entrepreneurs with an opportunity to network and learn from eachother.
This year, I was selected to give a presentation about starting a business in one of Detroit's neighborhoods, Southwest Detroit. I'll be sharing some of my experiences and I hope you can come out to the session, the link is here.
From their press release: "Startup businesses of every type and stage are invited to over 100 completely free events that are designed to support startup growth and build a stronger business ecosystem in Detroit."
In the session, I will be talking about how we started Plum Health, some of the mistakes that we've made, some of the experiences that we've had, and some of the support systems in Detroit that has allowed us to be successful.
If you're contemplating starting a neighborhood professional service in the City of Detroit or elsewhere, I hope that my session will be extremely helpful for you.
Thanks so much for reading, and I look forward to seeing you at the Masonic Temple next week!
- Dr. Paul Thomas with Plum Health Direct Primary Care
My Thoughts on The Dip
Today, I finished reading "The Dip" by Seth Godin. In the book he talks about when to stick with a project and when to quit. I picked up this book for a few different reasons. First, it was recommended to me by a colleague in my small business community. Second, I felt instinctively that I was facing a decision point in my business, and I needed an external voice to validate what I've been feeling over the past few weeks.
"The Dip" is a relatively short book, and a key takeaway can be found in the section subtitled "Never Quit". Mr. Godin urges his readers to quit, which may be surprising at first. But his main point is this: "Never quit something with great long-term potential just because you can't deal with the stress of the moment".
Starting a Direct Primary Care practice in Detroit has been one of the most difficult challenges that I've faced in my young career. With undergraduate study, MCAT preparation, medical school, and residency training, there is a great deal of certainty. The equation for success in these regimented environments is simple: study hard, get good grades, perform well on exams and you will succeed. There is a comfort in these structured environments, because I knew that if I studied for "x" amount of hours, I would earn "y" result.
But with business and running a Direct Primary Care clinic, there is a great deal of uncertainty and a less direct relationship between effort and reward. For example, if I put too much effort into one marketing channel (Facebook or YouTube) and not enough into another marketing channel (email or in-person events), then I may not attract as many new clients. There is no specific formula for success.
Even though there isn't as much of a direct relationship between effort and reward, I know that Direct Primary Care has excellent long-term potential. I truly believe that it delvers better health care at a lower cost, and that demand for this healthcare delivery model will grow, perhaps even exponentially as economic forces in the broader economy change.
That doesn't change the fact that there is a lot of stress in the current moment! The uncertainty about growth, next steps for the company, and broader adoption in the marketplace cause me a good deal of stress, and I was looking for something that spoke to these aspects of my business. Reading "The Dip" was like having an excellent pep-talk from a personal business coach.
Intuitively, I can sense that I am in a dip, as described in the book by Seth Godin, and reading his book validated my feelings on my business at this point in time. It also gave some pragmatic wisdom with which I can rededicate myself to my business. After 6 months of operation, I can start to analyze what's working and what's not working. As Godin writes, "The opposite of quitting is an invigorated new strategy designed to break the problem apart".
He goes on to describe a challenge I'm currently facing: acquiring more customers in the marketplace. He urges his readers to focus on the broader market rather than the individuals. I.e. don't call one lead 10 times, which he sums up nicely here in this passage, "If you try to influence one person, persistence has its limits". It's difficult to change the mind of an individual, and you want to avoid pestering people.
But, the market is different than individual people. One line that struck me regarding this subject was his assertion that "most of the people in the market have never even heard of you". And this may be a good thing! He relates the story of Sergei Brin of Google and how it was better if customers found out about Google later on rather than right now. This gave Google more time to iterate and improve the product, which would then create better customer experience.
For now, I will continue to focus on improving my services and clinic flow, because I know that as each day passes, the experience of my customers improves. I will also be rededicating myself to email marketing, as I've let this slide over the past few weeks, so check your inbox!
Thanks for reading about the struggles of starting a Direct Primary Care practice. I'm looking to include some of these writings in a future project, so if some of the blog posts here seem random, know that they're adding up to something bigger in the future!
- Dr. Paul Thomas with Plum Health DPC
