Paul Thomas MD Publishes Startup DPC: How to Start and Grow Your Direct Primary Care Practice
Dr. Paul Thomas of Plum Health DPC Publishes a New Book
I am proud and excited to announce that my new book, Startup DPC: How to Start and Grow Your Direct Primary Care Practice has officially been published! And it is currently the #1 new release in Amazon’s Family Practice Medicine category!
Why This Book on Direct Primary Care Was Written?
I wrote this book for so many reasons - to begin with, starting and growing a Direct Primary Care practice has changed my life. I’ve been able to serve people in my community with a high-value family medicine service, I’ve been able to advocate for causes that I feel passionate about, and I’ve been able to be creative in my approach to solving people’s healthcare challenges. In short, I’ve been able to become the doctor I’m meant to be.
I’ve also learned a ton from my colleagues in the direct primary care movement, and I wanted to give back in a tangible way. So, I took all of my learnings, all of my knowledge and wisdom that I’ve gained over the past four years and put those lessons into this book. I’ve had a lot of victories, but I’ve also made a ton of mistakes and I’ve had my share of failures - I wanted to share about the spectrum of success and failure and give my primary care colleagues as many advantages as possible when they set out to do this kind of work.
What The Direct Primary Care Doctors Have Said About Startup DPC
"I have followed Dr. Paul Thomas' career since he started Plum Health DPC in 2016. His ability to integrate podcasts, blogs, and media appearances within his brand is incredible. Dr. Paul presents direct primary care to physicians in a digestible, seamless format that has solidified his position as a DPC influencer across the country. His branding and marketing techniques are top notch, and I can't wait to see what creative ideas he formulates in the future. Dr. Paul is truly a rising star in the DPC movement."
- Dr. James Pinckney II, CEO & Founder Diamond Physicians
"Starting your own direct primary care practice can be a stressful and confusing endeavor. Dr. Paul Thomas does an excellent job alleviating much of that stress and confusion in this detailed, engaging account of starting a successful, thriving practice. If you have ever wondered whether direct primary care might be for you, do yourself a favor and read this book before making that decision - I bet you'll find it less intimidating than you expect."
- Tiffany Leonard, MD, FAAFP, Owner and Physician of Deer View Family Medicine
"Dr. Paul Thomas does it again! An easy to understand and implement guide to making your DPC practice as successful as it can be!"
- Eleanor Host, MD, Whole Family Direct Care
"Dr. Paul's content is simultaneously engaging and thorough, filling a void in the literature up until this point. His latest book is pioneering in its ability to walk someone through the process of starting a direct primary care practice from a to z, hitting on all of the most salient points and leaving nothing to the imagination."
- Phil Hellman, MD, Paradox Health
"Dr. Thomas' experience with personal branding is extremely helpful to budding direct primary care physicians. In this book, he walks you through the important steps, from creating a logo to engaging with local media and then using social media to market your practice. You really can't find this hands-on, real-life advice anywhere else. I wish his book had been in print when I opened my direct care practice in 2018!"
- Aleea Gupta, MD, Family First Direct Primary Care
"Dr. Thomas has been a huge inspiration to me as a new DPC doctor!His first book was an excellent introduction to the model, but this book really dives deep into the nuts and bolts of how to start and market your practice.As doctors we are not educated on how to run a business, but this guide answered all my questions and makes this scary process feel manageable!"
- Rebecca Berens, MD, Vida Family Medicine PLLC
"Dr. Paul is an influential thought leader of the direct primary care movement. His efforts to advocate for the doctor-patient relationship and assist his colleagues in navigating to the direct primary care model are exemplary."
- Dan Schaefer, M.D. Family physician, Owner and founder of Whole Health Family Medicine Clinic.
Startup DPC Book Description
We all know that our current healthcare system is broken, especially for primary care doctors and their patients. Primary care physicians have to see more and more patients in less and less time in order to keep up with declining reimbursement from insurance companies. This leads to rushed office visits, missed opportunities for genuine connections between doctors and their patients, frustrated patients, and burned out doctors. But it doesn't have to be this way.
Direct primary care offers a real opportunity at a fulfilling practice of medicine. It’s a golden opportunity to restructure your time, build the practice of your dreams, and spend your best hours taking care of patients and prioritizing your family life, rather than wasting time as a data entry clerk for an insurance company. In short, direct primary care gives you the opportunity to become the doctor that you're meant to be.
But how do you get this done? How do you go from a less-than-fulfilled doctor in the dysfunctional fee-for-service system to an empowered, entrepreneurial direct primary care physician capable of starting their own successful DPC practice?
The answers you're seeking are in this book!
My name is Dr. Paul Thomas, and I'm a Board Certified Family Medicine Doctor - I launched my own direct primary care practice straight out of residency in Southwest Detroit with over $100,000 in student loan debt. In my first month of practice, I had 7 patients. A few years later, we have over 700 patients, and I've hired a medical assistant and a second family doctor to help me manage the growing demand for our services.
I was named the entrepreneur of the year in 2018 by the Detroit Vanguard Awards, I gave a TEDxDetroit talk on direct primary care, and I've been featured in the Detroit Free Press, Reason Magazine, CBS Radio, Detroit's ABC affiliate WXYZ, Detroit's NBC affiliate WDIV, and Crain's Detroit Business. I've also been a speaker multiple times at the American Academy of Family Physicians (AAFP) DPC Summit, the Direct Primary Care Nuts and Bolts Conference, and the Hint Health DPC Summit.
In this book, I'm going to teach you everything I know about direct primary care and about starting a successful direct primary care practice. Here's a smattering of the topics that we'll cover:
- How to have the right mindset to be successful in your direct primary care journey
- How to become the doctor you're meant to be
- What a typical day looks like for a direct primary care doctor
- How to finance your direct primary care startup
- How to raise money for your DPC practice
- How to overcome a lack of business training in medical school and residency
- How to construct the perfect timeline for starting your DPC practice
- How to write a business plan for your direct primary care clinic
- How to start a direct primary care practice straight out of residency
- How to convert an existing fee-for-service clinic to a direct primary care practice while remaining profitable
- What's the difference between direct primary care and concierge medicine
- How to hire a second doctor for your DPC practice
- How to find a profitable location for your DPC practice
- How to negotiate a lease deal for your medical practice
- How to build out the medical office of your dreams
- How to attract patients to your direct primary care practice
- How to brand your practice so you stand out in your marketplace
- How to build your personal brand to grow your direct primary care practice
And so much more!
By picking up this book, you may be taking your first step in starting your direct primary care practice, or you may be taking the next big leap in growing your direct primary care practice. I know that whoever you are, and whichever stage you're at in your DPC journey, this book will inspire you and demonstrate in concrete methods how you can be even more successful.
Here's to your success in the growing DPC movement!
- Dr. Paul Thomas with Plum Health DPC